The question of what makes a great business leader has fascinated me for years. I am a leader myself – although I must admit I didn’t set out to be one. I started my niche property business back in 1987 more with the intention of having longer holidays rather than of becoming a leader. The business has since grown into one of the largest in the sector. Leadership is something I’ve found myself having to learn- initially by doing, later by study. In this book I introduce my Leadership Matrix, ten leader archetypes (and their shadows) and discuss how to identify and develop them.