‘Think Like an Entrepreneur’ begins at the very earliest stages: generating an idea and testing it as quickly and effectively as possible. Issues that arise at this point are often about permission to succeed, fear of failure, and perfectionism.
If the idea has ‘legs’, it then needs to be turned into a genuine platform for success. Entrepreneurs need to understand the full range of business skills they will have to deploy at this point, and to develop ways of separating their now growing business from their own ego and needs. As the business expands further, it may encounter sudden reversals of fortune – techniques for dealing with these are presented. People skills become ever more important: the book goes into both the psychology and the technical principles of delegation (often the biggest problem for entrepreneurs).
If all the above has been handled and done well, the business should enter a period of rapid growth, which we call ‘the Jetstream’. Many entrepreneurs find this an exciting but stressful time: under this stress old psychological patterns can emerge – if these are not dealt with, the business can be unconsciously ‘sabotaged’. For others, work addiction can become a problem. The book contains solutions for these problems.
Finally, the book addresses the questions that come with success: how do you know when you’ve really won, and what do you do after that? Success can be surprisingly hard to deal with – but not if you follow the advice presented here.
Order Think Like an Entrepreneur directly from NLP School for £14.00 including p and p to mainland UK.