Initially I was going to present a course on coaching; however the NLP Institute of Japan said that in the current climate their market wanted training around entrepreneurship. Strangely, one of the key abilities covered in my course is to sense a gap and deliver what the market wants. I do try and practice what I preach!
So, is it you or your customer who should choose ‘what you deliver’?
Peter Drucker uses the example of an Indian company that invented a small motor to power a bicycle. The company found most of the motors were being used to power water pumps in villages, instead, and switched its marketing accordingly.