Southon wrote, “Above all, the book shows how an entrepreneur can emerge from the other side of success with their sanity intact, and remaining friends with the people they have worked with along the way.”

Coaching skills, or the lack of them, play a big part in the likelihood of a business’s success, Southon believes. “The biggest factors in business failure are not adverse market conditions or competition, they are lack of self-awareness on the part of entrepreneurs and their inability to recruit and keep a quality team. Coaching skills enable entrepreneurs to understand their weaknesses, build a complementary team of people, and let them get on without undue interference.”

You can gain NLP and coaching skills, with some great business mentorship along the way, with the author of How to Coach with NLP, NLP School director, .  Have a look at our 2011 NLP programme, which includes NLP Taster Day, an introductory courseNLP Practitioner TrainingNLP Master Practitioner certification, and more.

If you’re thinking of sourcing a coach for yourself, take a look at our sister company. The Coaching Consultancy is a specialist provider of executive coaching to business.  All of our coaches have significant high-level experience within industry, along with coach-specific training.

You can read Mike Southon’s column, including his advice on selecting a coach, by clicking here. (You’ll need to register with the FT, but it’s quick and free.)

By Rose Murphy

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