Niki Deighton, Founder, Think Tank Media
We live in a time when there is much confusion in how to lead our lives, be it our roles in work, with family, friends, our health, development and how it simply feels to be us on a day to day, moment to moment basis.
NLP focuses on process, not content, so it doesn't claim to provide answers to the "big questions." NLP does, however, allow people to feel comfortable without having all the answers and be happy to simply explore.
This is one of the reasons that NLP has become so popular. It firstly provides tools to change so we can be happier and more effective in our lives. It also provides a framework to question our world in a way that leaves us at a greater level of comfort and curiosity as to what is possible, rather than fear and confusion for what we know deep down is never possible.
In personal development, NLP helps people to:
In business, NLP is used to help people:
NLP provides specific techniques which actually change how you behave instinctively in stressful situations. People are often delighted that this actually works (and so are family and colleagues!)
Other methods of change explain why* people behave the way they do. However, it's frustrating to learn more and more about what motivates behaviour without the technology NLP provides to actually *change* it. NLP training is more than simply a change technology, it also summarises many of the key principles in psychology into a clear system to understand how people actually work.